Thought Leadership with Multichannel Impact

Projective Group is a leading, fast-growing consulting group in the European financial sector. They approached Fuss Agency with the strategic ambition to anchor their in-depth knowledge via their think tank, Projective Group Institute, in a premium and widely distributable content asset.

Projective Group Institute, an authority in consultancy and expertise, faced the challenge of sharing their in-depth knowledge and insights with their target audience in an impactful and accessible way. The goal was not only to inform, but also to strengthen their position as a thought leader and increase engagement with their community. They sought a partner who could translate their complex subject matter into a tangible, premium thought leadership asset that would impress in boardrooms and generate online conversation.

Fuss developed a comprehensive content strategy that anchored and widely disseminated the knowledge of Projective Group Institute:

• The Projective Group Institute Journal: We created a comprehensive and visually appealing 188-page catalog. This went far beyond a standard publication; it was an in-depth piece of content that presented complex topics clearly and graphically, designed to captivate and inform the reader. Every aspect, from layout to imagery, was carefully tailored to Projective Group's high-end brand identity.
   
• Impactful announcement video: To further reinforce the launch of the journal and reach a wide audience, we produced a dynamic teaser animation. This video sparked curiosity, gave a preview of the content, and set the tone for the value the journal offers.
   
• Canva template for maximum efficiency: To ensure that the Projective Group Institute marketing team could continue the journal's visual identity and style in future communications, we developed a custom Canva template. This enabled them to quickly and consistently create high-quality content themselves, increasing efficiency and ensuring brand consistency without having to rely on external designers for every social media post.

The project resulted in a successful multichannel launch, with the quality of the print work laying the foundation for viral distribution online:

• Tangible Thought Leadership: Projective Institute now has a premium physical asset that perfectly represents the group's expertise and authority.
   
• Strong Multichannel Engagement: The combination of the LinkedIn animation and the reused carousel templates created an effective offline-online loop, allowing the journal's insights to reach a wider digital audience.
   
• Brand Perception: The careful, high-quality finish of the printed matter reinforced Projective Group's premium positioning in the financial sector.

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