Myléne: Digitale groei versneld door creatieve content

Mylène, a well-established name in the Belgian beauty sector, was set to take the important step of revamping its digital content and social media strategy. The initial brief was clear: create impactful content that both engages the community and reinforces the brand’s unique story. What began as a project focused on User-Generated Content (UGC) videos quickly evolved into an in-depth collaboration. Fuss Agency became the partner responsible for Mylène’s complete digital content strategy, production and social media assets.

Fuss Agency’s approach to Mylène is characterised by flexibility and a deep understanding of their brand needs.
We built the collaboration gradually, from hands-on creation to a fully-fledged strategic partnership:

Layered content creation: From UGC to high-end shoots. The evolution in content creation resulted in a rich blend of authenticity and professionalism:

• Starting with UGC videos: To harness the power of the Mylène community, we first focused on authentic, accessible make-up videos. This ensured credibility and a strong connection.
• Home party shoots: We brought the unique experience of Mylène’s renowned home party concept to life with dynamic and recognisable content series that perfectly captured the atmosphere.
• Professional product shoots: For new launches and key campaigns, high-end videos ensured that Mylène’s range was positioned more strongly visually, with attention to detail and aesthetics.
• Innovative virtual Wonderdays: To offer consultants and staff the full Mylène experience digitally as well, we developed virtual events that guaranteed a seamless and interactive digital experience.

Strategic content planning & optimisation: Good content is only effective with a smart strategy. Fuss Agency now also provides strategic support to Mylène:

• Content strategy & planning: We work closely together on strategic planning, determining what content is used when and why (for example, for campaigns focusing on tanners, consultants, the 60th anniversary and ‘Soleil’).
• Data-driven optimisation: By analysing engagement and conversion figures, we optimise the content strategy for maximum impact and return on investment.
• Customised creative social media formats: We develop diverse, effective formats specifically for social media, including tutorials, exclusive behind-the-scenes content and compelling campaign videos.

The strategic partnership between Mylène and Fuss has led to significant and measurable results:

• A 60% increase in social media engagement, directly attributable to the well-thought-out and impactful content creation.
• An enhanced brand experience thanks to the successful combination of authentic, community-driven visuals and professional, high-end product presentations.
• The seamless execution of digital events, with the Virtual Wonderdays serving as an innovative highlight that brought the community together digitally.
• The development of a long-term and strategic partnership, in which Fuss Agency goes beyond mere execution and proactively contributes ideas regarding Mylène’s digital future.

Ready to achieve the same results for your brand? Take the next step with (F)us(s)!

Myléne worked with Fuss for guidance on content creation. With our bespoke services, you can boost your engagement, generate more link clicks and strengthen your online presence.

Find out how we can help you with your content strategy!

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