Concept

Creators place a series of circular cutouts (“dots”) on a solid-colored slide, revealing small fragments of the full image above. It functions as a visual teaser that breaks an image down into abstract details.

Why it works

This format directly taps into curiosity. It’s a simple yet clever way to turn a static image into an interactive moment, making the swipe almost automatic.
 

For brands, this is appealing because it works perfectly for product reveals, campaigns, or visual storytelling where you want to build suspense, without extra production or complexity.

👉 Do you use overlays, grids, or split screens?  Make sure everything stays clearly visible with our freebie on social safe zones.

Concept

A grid of 9 mini-videos within a single frame, often numbered. All clips play simultaneously and together form a single visual whole, like a kind of living collage of movement.

Why it works

This format combines structure with dynamism. The eye is automatically drawn to different parts of the screen, causing people to watch longer to take it all in.

For brands, this is a powerful way to showcase multiple products, applications, or moments all at once. It bundles variety into a single post, thereby maximizing the output of a single production.

Concept

A split screen where one side shows the creator (“Me”) and the other side shows their perspective, inspiration, or final result (“What I see”).

Why it works

This format provides context. It shows not only what is being created, but also who is behind it and how that person views the world. This combination makes content more personal and credible, which increases engagement.

For brands, this is a simple way to humanize their story, for example by linking a creator, team member, or process to the final product.

👉 Do you use overlays, grids, or split screens?  Make sure everything stays clearly visible with our freebie on social safe zones.

Concept

Set to Justin Bieber’s “Hallelujah,” creators list small daily moments or bigger milestones that make them happy. It’s all about romanticizing the moment.

Why it works

This trend taps into emotion and relatability and aligns with the “romanticizing your life” movement, where ordinary moments take on new meaning.

For brands, this is an accessible way to tell their story without hard-selling—for example, by showcasing product benefits, team moments, or campaigns as a series of feel-good highlights.

Concept

A split screen where the “Yes” side shows the perfect, polished version, and the “But” side reveals the reality or effort behind it.

Why it works

People see not only the result, but also what comes before it, and that makes the story stronger. It breaks through the perfect image often found on social media and replaces it with something more human and honest.

For brands, this is a powerful way to demonstrate authenticity. By showing the less-than-perfect side as well, the end result becomes even more credible and valuable.

👉 Want to learn more about the latest content trends? Listen to our podcast Content Coffee Break.