A mash-up trend that shows two different attitudes, for example older sister vs. younger sister.

Why is it interesting?

• High-energy trend with high recognisability.
• Works well for personality content or brand responses.
• Boosts watch time thanks to the rhythm of the beat.

Audio: “Beez in the Trap” x “What’s Up?”

A hyper-aesthetic edit where you use your desktop folders or desktop as a mood board. Show how your brand or mood is “organized” into folders (products, ideas, customers, inspiration).

Why is it interesting?

• Combines design with storytelling
• Perfect for brands in tech, design or lifestyle

Audio: Soothing lo-fi or trendy sound Back to work - Lyn Venti

A playful carousel trend on Instagram in which creators give hints about their job by showing typical phrases they use every day.

Why is this interesting?

• Creates curiosity → more swipes
• Creates interaction → more responses
• Ideal for personal brands or agencies

Concept:  First slide: "Without saying your job, share some phrases you use every day." Second slide: various typical phrases that people use every day.

Creators show something they are obsessed with. They “inhale” their obsession (coffee, food, fashion, cats, etc.) to the beat, and at “Addicted to you...” comes the dramatic, addicted look.

Why is this interesting?

• Recognisable and humorous trend
• Ideal for personality content or product fun
• Boost watch time through rhythm and visual punch

Audio: Addicted to you - Shakira

“When I walk into a haunted house and instead of clowns and chainsaws I see…” A humorous twist on personal fears or guilty pleasures.

Why is it interesting?

• Relatable and funny.
• Works well with inside jokes or brand-related situations.

Concept & audio: Original sound – sibs

A playful trend in which “Group 7” symbolises the elite, the cool kids or the “chosen ones”.

Why is it interesting?

• Community feeling and inside joke vibe.
• Ideal for brands that stand out or are building a community.

Audio: So unfair - Sophia James