Social media content trends januari 2026
Niels van der Veen
Start 2026 with strategy: the social trends emerging everywhere right now.

Kinda Busy
Concept
Creators use this trend to show their “doing everything at once” energy. The reel starts with a static shot timed to the line “I’m kinda busy”, followed by a fast-paced montage of real-life moments: running errands, rushing between tasks, small chaotic snippets from daily life.
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Why it's interesting?
It’s quick, relatable and gives audience a peek into real life and real life always performs. The contrast between the still intro and the rapid cuts keeps viewers watching, while the authenticity boosts engagement and shareability.

Stacked horizontal videos
Concept
A visual trend where 4–5 horizontal clips are layered on top of each other, each showing a different moment or angle of the same scene.
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Why it's interesting?
It makes simple footage feel dynamic and cinematic. Travel, lifestyle, fashion, fitness, food and storytelling creators use it to add depth and movement with minimal effort.
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Sorry, I lied
Concept
A carousel trend where each slide reveals one unexpected or “shocking” confession.
The hook “sorry, I lied” builds curiosity and keeps people swiping.
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Why it's interesting
It feels raw, honest and bingeable. Short, cropped carousels perform even better - they look modern, clean and grab attention fast.
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Optimize your carousel

Day 1 of...
Concept
Creators joke about New Year’s resolutions by “starting” a new habit over and over again. Videos jump from Day 1 → Day 2 → back to Day 1, highlighting how hard consistency really is.
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Why it's interesting?
It’s funny, self-aware and extremely relatable, especially in resolution season. The self-deprecating humour makes it perfect for quick, high-engagement content.
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Use our copy framework!

I asked the universe for a sign
Concept
This trend plays on the idea of “asking the universe for a sign.”Creators edit floating words or messages in the sky or clouds, as if the universe is literally responding to them.
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Why it's interesting?
It’s whimsical, visually striking and instantly scroll-stopping. Perfect for manifesting jokes, affirmations or ironic twists that feel both personal and playful.
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