Live Light: Smarter Socials

Live Light and Re-loved are both sustainable brands under the Ethnicraft Group. Live Light offers a circular furniture subscription, giving furniture a second life through refurbishing. Re-loved provides an online platform where previously damaged furniture is restored and sold at an accessible price. Their mission is to make design both affordable and environmentally friendly, with a focus on sustainability and a conscious lifestyle. To share their unique sustainable approach with a broader audience, they sought an innovative strategy for content creation.

With the goal of enhancing their online presence and reaching their target audience more effectively, Live Light and Re-loved turned to Fuss for consultancy. They were looking for strategic guidance to develop inspiring content, particularly short videos for Stories and Reels. Fuss provided a consultant who worked on-site one day a week, collaborating with the teams of Live Light and Re-loved to create compelling video concepts and oversee the production process. The result? Engaging content that perfectly reflects their sustainable mission and resonates with a wider audience.

Our collaboration with Live Light and Re-loved started with an inspiring kick-off meeting, where we explored their vision for social media and their unique interior concept. Together, we set clear goals and developed an approach to efficiently create content. With our plug-and-play system, we were able to quickly turn ideas into content. In a short period, we recorded multiple videos and visuals in bulk, resulting in a streamlined production process and immediate impact on their social media.

The Fuss consultant visited Live Light once a week to work with their team in creating engaging and relevant content. We used both professional cameras and smartphones to capture a variety of formats, ranging from high-quality videos to spontaneous, authentic footage.

In addition to creating new content, we utilized existing visual materials. By repurposing previously created content, we reduced costs while maintaining a consistent visual style that perfectly aligned with the brand identities of Live Light and Re-loved.

With all the available footage, we created custom visuals for their social media channels. By incorporating trending music into the videos, we increased engagement. The combination of trends, visual hooks, and appealing visuals contributed to a growth of more than 1K followers per month on Instagram.
 

This approach offered several benefits for Live Light and Re-loved:
 

• Varied content: By using different tools and techniques, we created a wide range of content, from professional videos to spontaneous smartphone shots. This diversity made it easy to test which content resonated best with their audience.
   
• Efficiency and cost savings: By repurposing existing material, we were able to work more efficiently and save costs without compromising on quality.
   
• Team involvement: Actively involving the Live Light team in the creation process resulted in more authentic content.
   
• Increased engagement: Trending music in videos, visual hooks, and compelling visuals attracted more views and interactions.

In the third phase, we focused on refining and implementing the created content. After capturing visual material and developing engaging videos and photos, we analyzed which content performed best and adjusted our approach to further enhance its impact.

By combining data analysis and feedback, we were able to develop a content plan that was not only more effective but also more sustainable.

Thanks to the collaboration with Fuss and the involvement of an in-house content creator, Live Light and Re-loved has achieved impressive results on their social media platforms. Our strategic approach and effective content creation have led to noticeable improvements in their online presence and engagement with their audience.
 

Impact and results:
 

• Follower growth: Live Light grows by more than 1000 new followers on Instagram every month. This growth is primarily due to consistent and engaging content, combined with the use of trending music in videos, which has significantly increased visibility and engagement.
   
• Higher engagement: The quality and relevance of the created content have led to more interaction from followers. This is reflected in the increase in likes, comments, and shares, contributing to stronger brand awareness and community building.
   
• Consistent brand presentation: By using both new and existing visual material, we maintained a consistent visual style that perfectly aligns with the brand identity of Live Light and Re-loved. This ensured a professional and recognizable look across all social media channels.
   
• Authentic content: Actively involving the Live Light and Re-loved team in the content creation process led to more authentic content. The team now feels more involved in the marketing efforts and is better equipped to independently create content in the future.

Ready to Achieve the Same Results for Your Brand? Take the Next Step with (F)us(s)!

Live Light partnered with Fuss for guidance in digital content creation and visibility. With our tailored services, you can increase your engagement, generate more clicks, and strengthen your online presence.

Discover how we can help with your content strategy!

Book a free introductory call via this link: [Book-a-call]

Learn more about how to win customers with content marketing!

Check out our blog for the latest news or explore our other case studies.