Bosman: Real estate, reimagined
Content that drives awareness and generates new leads.
Bosman Woningbouw, specialized in new construction homes, aimed to increase brand awareness and generate new leads for their projects. With a diverse range of ongoing developments and target audiences, they needed an integrated marketing approach that delivered impact both online and offline.
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Phase 1
Objective – Build Awareness and Generate New Leads
We implemented a 360° strategy, leveraging the power of multiple channels to maximize visibility.
Phase 2
Approach – Integration of Online and Offline Strategies
Visibility Strategy – A Three-Pillar Approach
- Always-On Content: Throughout the year, consistent organic posts were shared on Meta, highlighting ongoing projects. This ensured continuous visibility for Bosman Woningbouw.
- Content Creation for New Projects: Professional photos, videos, and drone footage were captured during project visits to present the homes in a visually appealing way.
- Monthly Website Management: The website was updated weekly with the latest projects and news, ensuring it remained current and relevant.
Nieuwbouwzondag – Combining Online and Offline Efforts
- Targeted Advertising Campaigns: Specific periods, such as Nieuwbouwzondag, were supported with targeted ad campaigns featuring visuals and videos of the latest projects to engage potential customers.
- Brochure for Visitors: Visitors to Nieuwbouwzondag received a professionally designed brochure showcasing Bosman’s offerings.
- Custom Calendar: After visiting, attendees were given a beautifully designed calendar to guide them through their buying journey and keep Bosman top of mind.
Phase 3
Results
Our Approach Delivered Tangible Results:
- 300+ New Leads: Targeted advertisements and campaigns generated a significant number of interested prospects.
- Increased Website Traffic: Bosman’s website saw a substantial rise in visitors, with more interactions on project pages.
- Successful Events: The promotion of Nieuwbouwzondag led to higher attendance and increased interest in Bosman’s projects.
- Stronger Brand Identity: Consistent and engaging content enhanced Bosman’s brand recognition and credibility.
More leads and visibility for your real estate projects?
Bosman Woningbouw partnered with Fuss to increase their brand awareness and generate new leads. Through our 360° marketing approach, from online to offline content creation, we helped them achieve their goals.
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